Reality in Public Relations

Recently, while finishing the second to last week of this summer’s internship when I came across a quote from Richard Feynman that I had to share:

ImageFor a successful technology, reality must take precedence over public relations, for nature cannot be fooled.

The irony of this statement truly made me laugh out loud, as Richard Feynman is the center of the entire public relations campaign this division is about to begin. We will use his passion for innovation to help nudge this laboratory towards continued success in commercialization. His face graces the front page of the bi-annual report I am sending to print, and our awards ceremony will feature a prize in his honor.

I have learned more about Feynman in the past few weeks than any other physicist in the world… combined.

In past posts I have certainly made my opinion about the “reputation” of public relations clear. We, as PR professionals, have a lot of work to do in order to assure people that we stand for effective communication, not dishonesty.

Although Feynman himself seems quite clear in his opinions, plenty of individuals who work in science and engineering often complicate the message they are trying to convey. I’ve seen this personally in my experiences with this laboratory.

So, my dear Dr. Feynman, our goals may be more similar than you think. I aim not to fool the public about technology, simply encourage understanding and inspire our scientists here to pursue further innovation. I hope we can do you justice.



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